Making purchases at your fuel station enjoyable.
FlyFuel lets customers pay for fuel and order in-store items straight from their phone — while gamified rewards quietly lift average spend for the station.
Fuel is the last retail experience nobody fixed.
Both sides of the forecourt lose time and money on a checkout flow designed decades ago.
For consumers
Long, inconvenient queues
Paying for fuel still means lining up inside — even for a basic transaction.
Parents can't leave the car
Leaving kids or dependents in the car, or dragging them in, is stressful and slow.
Limited access after hours
Night-window service is slow and awkward, especially when requesting specific items.
Disconnected loyalty & receipts
Points get missed and paper receipts vanish — painful for tax or reimbursement.
No flexible payment options
No BNPL, no rewards, nothing that makes the experience worth repeating.
For station owners
High staff demand
Staff are tied up handling payments and checkout lines.
Low in-store conversion
Rushed customers skip the shop entirely.
Little to no customer data
Transactions are anonymous — no emails, numbers or purchase history.
Expensive upgrade options
Self-serve kiosks and new systems cost a fortune to install.
Poor engagement
Loyalty programs and promos don't drive new business.
One scan replaces the whole checkout.
Customers scan the QR at the pump, add anything from the shop, and pay — loyalty and receipts handled automatically.
Consumers get
- Skip the queue entirely
- Order in-store items from your phone at the pump
- Stay in or near your car
- Loyalty and receipts applied automatically before payment
- Flexible payments — Afterpay, BNPL and rewards
Owners get
- Lower staff demand
- Higher in-store sales and repeat customer rate
- Real customer data: emails, numbers, spend history
- No setup cost, no new hardware
- Modern payment appeal that lifts experience scores
The window is open — briefly.
An industry frozen in time
The fuel experience hasn't evolved for customers or owners in decades.
QR is already normal
Hospitality and retail trained the whole country to scan and order.
Fuel apps keep failing
Nobody wants to download an app just to pay. Friction kills adoption.
We can make a payment method go viral.
Elite marketing & influencer network
Deep experience in social and direct-to-consumer marketing, with a track record of viral campaigns and influencer-led scaling. We have access to Australia's largest influencers and know how to turn attention into action — not just build product.
Guidance from industry leaders
Advisory support from a senior figure at Mr Yum, Australia's leading hospitality QR ordering platform. Hands-on experience scaling QR technology nationally tells us exactly what works in the field.
$125 billion moves through Australian forecourts every year.
$125B
per year in transaction volume
- ~7,000 fuel stations in Australia
- ~700 customers/day per station
- $70 average transaction
- $343M/day
$12.8B
per year · $128M revenue at 1%
- ~2,000 independent + POS-integrated stations
- 2,000 × 250 users × $70
- $35M/day
$1.9B
per year · ~$19M revenue at 1%
- Short-term goal: 300 stations (15% of SAM)
- 300 × 250 × $70
- $5.25M/day
12–18 months to 100+ stations.
- Phase 1
Product development & pilot
- Finalise MVP design and technical build
- Secure first pilot fuel station partner
- Live testing, refined on real user + owner feedback
- Phase 2
Multi-site rollout & POS integration
- Expand to the 11 committed stations
- Deeper data: scan rate, average spend, repeat use
- Partnership with at least one major POS provider
- Onboarding playbook and integration SOPs
- Phase 3
Brand & market readiness
- Influencer campaigns and local activations
- Gamification features and BNPL integration
- Scalable support: 24/7 hotline, remote onboarding
- Operator dashboard for analytics and customer data
- Phase 4
Growth & scale — months 13–18
- Onboard 100+ stations with live QR access
- 20–25% consumer adoption at participating sites
- Additional POS deals and white-label opportunities
Let customers pay without leaving the car.
We're onboarding pilot stations and POS partners now. No hardware, no setup fee — just a QR code on the pump.